Privacy policy

 

Last updated: 8 September 2026

Lioless respects your privacy. This policy explains how we collect, use and share personal information when you browse our website, contact us, subscribe to updates, use our services or buy digital products.

Who we are

Lioless is operated by David EB, trading as Lioless, based in the United Kingdom. We are responsible for the personal information described in this policy.

Email: david@lioless.com
Business address: London

Information we collect

Depending on how you interact with Lioless, we may collect:

  • Contact information: your name, email address, telephone number and business or website details.

  • Enquiry and project information: messages, briefs, files and other information you provide when discussing or using our services.

  • Order information: billing details, products purchased, transaction references and payment status. Payments are handled by payment providers; we do not receive your full payment card details.

  • Subscription information: your email address, marketing preferences and consent records.

  • Technical information: your IP address, browser, device details and information about your interaction with our website, subject to your cookie choices where applicable.

We collect information directly from you, automatically through our website, and from providers that process payments or fulfil orders on our behalf.

Where information is required to process an order or respond to an enquiry, we may be unable to help without it.

How we use your information

We use personal information to:

  • Respond to enquiries and discuss potential projects.

  • Deliver services, digital products and customer support.

  • Process payments and maintain transaction records.

  • Send order confirmations and service updates.

  • Send newsletters and promotional emails when you have opted in.

  • Maintain website security, prevent fraud and resolve disputes.

  • Understand and improve website performance, subject to applicable cookie choices.

Our lawful bases

We rely on:

  • Contract: to take steps you request before entering an agreement and to deliver purchases or agreed services.

  • Consent: for opted-in marketing and cookies or similar technologies that require consent.

  • Legal obligation: to meet accounting, tax and other applicable requirements.

  • Legitimate interests: to manage business correspondence, protect our website, prevent fraud and establish or defend legal claims, where these interests do not override your rights.

You can withdraw consent at any time. This does not affect the lawfulness of processing before withdrawal.

Who we share information with

We share relevant information with providers that help us operate Lioless, including:

  • Shopify, which hosts our online shop and supports checkout and order management.

  • Payment processing and digital download delivery providers.

  • Email, business communication and secure file-storage providers.

  • Analytics or advertising providers, where enabled and permitted by your consent choices.

  • Professional advisers or authorities where necessary to meet legal obligations or protect our rights.

These providers may process information on our behalf or act as independent controllers for certain activities.

Read more in Shopify’s Privacy Policy.

Cookies and similar technologies

Our website uses cookies and similar technologies to support functions such as shopping carts, checkout, security and remembering preferences.

Optional tools may use these technologies to measure website usage or advertising performance. Where consent is required, they should operate only after you accept them.

You can also manage cookies through your browser. Blocking essential cookies may prevent parts of the website from working properly.

Marketing emails

If you subscribe, we use your email address to send Lioless updates, practical resources and relevant offers.

You can unsubscribe using the link in any marketing email or by contacting us. Unsubscribing does not stop essential messages about your purchases or ongoing services.

Affiliate links and other websites

Some Lioless content contains affiliate links. If you follow one and make a qualifying purchase, we may earn a commission. We identify affiliate content where applicable.

The destination website or affiliate network may use cookies or referral identifiers to attribute purchases. Its own privacy and cookie policies apply when you visit.

International transfers

Some service providers process personal information outside the United Kingdom.

Where required, transfers are protected through recognised adequacy arrangements or approved contractual safeguards. You can contact us for details of the safeguards relevant to your information.

How long we keep information

We keep personal information only for as long as needed for the purpose for which it was collected.

Retention depends on whether an enquiry remains active, the duration of our working relationship, support requirements, applicable accounting obligations and the need to resolve disputes.

When you unsubscribe, we stop marketing to you. We may retain a minimal suppression record to ensure your choice is respected.

Information is deleted or anonymised when it is no longer needed.

Your rights

Depending on the circumstances, you can request access to, correction of, deletion of, restriction of or transfer of your personal information.

You can object to processing based on legitimate interests. You can object to direct marketing at any time.

You can also withdraw consent where we rely on it. Some rights have exceptions, including where records must be retained by law.

To make a request, contact david@lioless.com.

You can complain to the UK Information Commissioner’s Office through the ICO complaints page. If you live in the European Economic Area, you may also contact your local data protection authority.

Children

Lioless is intended for adults and businesses. We do not knowingly collect personal information from children under 18. If you believe a child has provided information, please contact us.

Changes to this policy

We may update this policy when our services, practices or legal obligations change. The latest version will appear on this page with an updated date.

Contact

For privacy questions or requests, contact:

David EB, trading as Lioless
Email: david@lioless.com
Address: London