Simplify.Build.Grow.

Better websites. Clearer marketing.
Smarter systems.

Let’s untangle it Strategy, e-commerce, SEO, marketing and AI, working together.
LESS MESS. MORE DIRECTION.02 / THE APPROACH

Make it work.
Together.

Your website, marketing and systems should help each other.
We make the connections.

01

Find the
friction.

Too many ideas. Too many tabs. We look at what you have, what gets in the way and what deserves your attention first.

YOU GET A clear set of priorities.
02

Build what
matters.

A better website. A sharper campaign. A simpler way to follow up. We put the right pieces in place and make them work together.

YOU GET A plan put into practice.
03

Keep what
works.

Watch what people actually do. Improve what helps. Drop what doesn’t. Then make the next move with a little more clarity.

YOU GET A useful next step.
THE RIGHT HELP.
IN THE RIGHT PLACE.03 / WHAT WE DO

Big picture.
Right pieces.

Start with what needs fixing.
Bring in more when it makes sense.

01

E-commerce.

Make buying easier

Less friction. More checkout.

Build and manage a website that makes buying easier. From Shopify stores and landing pages to products, navigation, speed and ongoing improvements.

  • Website design
  • Online shops
  • Product management
  • Website improvements
  • Marketplace management
Let’s build it
02

Marketing.

Give people a reason

More than another post.

Give people a reason to notice, buy and come back. Connect your campaigns, content and customer follow-ups with a consistent brand.

  • Social media
  • Advertising
  • Email marketing
  • Design
  • Content & photography
  • Reviews & reputation
Let’s connect it
03

SEO.

Get found

Show up where it matters.

Help the right people find you, locally and online. Improve your site, research what customers search for and build useful content around it.

  • Google search visibility
  • Local search
  • Website SEO
  • Google Business Profile
  • SEO content
Let’s find the gaps
04

AI & systems.

Get time back

Less doing it twice.

Cut repetitive work with practical AI, automations and connected tools. Set up the systems your business needs, with support to keep them running.

  • AI & ChatGPT
  • Task automation
  • Connected tools
  • Booking systems
  • Admin support
Let’s simplify it
05

Strategy.

Find your focus

A clear next move.

Get clear on what your business needs next. Digital reviews, marketing plans and practical advice, backed by reporting that helps you make decisions.

  • Marketing plans
  • Business advice
  • Reporting
  • Ongoing support
Let’s plan it

LÍO + LESS =

Less mess.More direction.

Lío means mess in Spanish. Less is English. Together: Lioless. Less mess. More direction.

One lead. Connected expertise.

Less Chaos.Better Business.Human-Led.AI-Powered.

Human judgement. AI support. Joined-up delivery.

Human direction
01Websites
02Marketing
03SEO
04AI & automation
05Strategy

Human direction connects all five services, with AI supporting delivery.
THE WORK.
AND WHAT CHANGED.SELECTED STORIES

Real work.
Real results.

01 / CONNECTED SALES

Nearly half a million.
Built across channels.
BEST REPORTED YEAR£480k+

Annual sales reported across channels under ongoing management.

Rounded down. Channel totals include estimates.

The focus

Build and manage several routes to revenue, with the website, campaigns and external sales channels receiving ongoing attention.

The work

Hands-on management across the online shop, third-party platforms, advertising, email and content. Keep information current, run campaigns and review performance across the channels.

What changed

The strongest reported year reached nearly half a million pounds in combined channel sales. This reflects sustained work across several income streams; it is a peak annual result, not a claim that every year increased.

02 / MULTICHANNEL GROWTH

More ways to buy.
More sales overall.
COMBINED SALES GROWTH~70%

Higher combined gross revenue across the online shop and third-party sales platforms.

Growth over two years, comparing the first and last full reporting years.

The focus

Help a smaller business grow through more than one place to buy, with each channel getting consistent attention.

The work

Manage the online shop and external sales platforms together: product listings, offers, platform advertising, website updates and customer enquiries.

What changed

Combined revenue grew in both annual comparisons, ending around 70% above the starting year. The online shop and another sales platform continued growing even when one channel softened.

03 / ONLINE SALES

A small shop.
A stronger channel.
THE LATEST UPDATE~2×

Online sales running at around twice last year’s level.

An ongoing update, from a modest starting point.

The focus

Give an existing online shop the regular attention it needed to develop as a sales channel.

The work

Keep products and information up to date. Improve descriptions and images. Handle website issues and customer questions, alongside basic search optimisation.

What changed

Online sales grew over time. The latest business update points to roughly twice the previous year’s level: encouraging progress, with room to keep improving.

04 / EMAIL SALES

A reason to return.
Nearly £50k in email sales.
SALES ATTRIBUTED TO EMAIL£49k+

Cumulative sales attributed to email campaigns across six reporting years.

Rounded down. Part of the connected-sales work above.

The focus

Give people a reason to return to the online shop and develop email as a useful sales channel.

The work

Run email campaigns alongside the wider marketing activity and track the sales attributed to them.

What changed

Email contributed nearly £50,000 in recorded sales over the reporting period. Results varied by year, but the channel continued bringing in orders beyond its strongest year.

05 / SEARCH TO WEBSITE

Found on Google.
More people clicking through.
MORE WEBSITE CLICKS~26%

More website clicks from the business’s Google profile, year on year.

Rounded comparison of two full years. Search work within the multichannel story above.

The focus

Help people move from finding the business on Google to exploring its website.

The work

Keep online profiles active with updated information and photos, manage reviews and maintain the website content.

What changed

Website clicks from the Google profile rose by around 26% compared with the previous year. That meant more people taking a direct next step towards the business.

06 / BUDGET MANAGEMENT

Serious budgets.
Hands-on management.
DOCUMENTED COMBINED SPEND£88k+

Advertising and marketing-tool spend under management.

Across multiple reporting periods. Includes estimated platform budgets and tool costs.

The focus

Manage spending across paid campaigns and the tools supporting them, with a clear view of where the money goes.

The work

Run campaigns, manage budgets and review results across search, social and other paid channels as part of the wider digital operation.

The scale

The itemised reports document more than £88,000 in combined spend over time. This shows the scale of budget management alongside the sales, website and campaign work.

GOOD WORK.
STARTS WITH PEOPLE.04 / BEHIND LIOLESS

Your business.
My focus.

INDEPENDENT.
INVOLVED.

David.

The person behind Lioless.
Digital marketing & e-commerce.

LONDON, UKENGLISH / ESPAÑOL
Working independently since2017.

Hi, I’m David. I help businesses bring their marketing, websites and everyday tools together.

I work across the plan and the practical work: finding what needs attention, getting it done and improving it as we go.

01

A direct conversation.

You speak with the person doing the work. Clear updates, practical advice and room to ask questions.

02

Room to change.

Priorities move. We focus on what your business needs now and adjust as things develop.

03

Help beyond the plan.

From a website update to a campaign or a better workflow, I help put the next step into practice.

A LITTLE CLARITY.
BEFORE WE START.05 / GOOD QUESTIONS

Goodquestions.Straightanswers.

No perfect brief needed.
Start with what’s on your mind.

01

I’m not sure what I need. Where do we start?

Tell me what’s getting in the way and what you want to improve. We’ll look at what you already have and decide which next step would be most useful.

02

Can you work with what I already have?

Yes. That might mean improving your current website, taking care of existing campaigns or connecting the tools you already use. We’ll check what’s working before deciding what needs to change.

03

Can I get help with just one thing?

Yes. A website update, an email campaign, a design job or a clearer plan can be a project on its own. You can also get ongoing help when there’s more to manage.

04

What if my priorities change?

We review what matters and adjust the plan together. If a change affects the scope or cost, we agree that before moving ahead.

05

Do I need to understand AI or the technical stuff?

No. Tell me what you need to get done. I’ll explain the useful options in plain language, including where AI or automation could save you time.

ONE CONVERSATION.
A CLEARER NEXT STEP.06 / LET’S TALK

Let’s makeroom forbetter.

Tell me what’s getting in the way.
We’ll work out where to start.

Less mess. More direction.Simplify. Build. Grow.