AI & Systems · Checklist· 5 min read

Would you put your business name under your first draft? Are the facts right, the details safe to share and the next step clear?

Run these six checks before publishing AI-assisted content, then save a short record of what you checked and what still needs work.

Check The Finished Content

Check facts, voice, privacy, permissions, relevance and the final publishing decision. Review the actual finished content, including the cover and links, rather than assuming an approved prompt guarantees an approved result.

Keep the check proportionate to the task. A short caption needs less review than a detailed buying guide, but both need a named person to take responsibility.

Why This Matters

Polished wording can make an unchecked statement feel convincing. A useful review separates what sounds right from what you can support with evidence.

The six checks below give you a practical review structure. They help organise a review but do not certify that an output is accurate, lawful or suitable for every use.

Run These Six Checks

1. Facts: Can You Trace Each Claim?

Check names, dates, prices, quantities, availability and promises against the original information. Open source links and confirm that they support the exact claim, including the relevant country and plan.

If a fact cannot be verified, remove it or clearly mark the uncertainty. Asking the same AI to repeat its answer is not independent verification.

2. Voice: Does It Sound Like This Business?

Compare the draft with a short piece of approved writing. Look for expressions the business would never use, exaggerated adjectives and an introduction that delays the useful point.

Keep the review specific. “Remove the invented urgency” is easier to act on than “make it more authentic”.

3. Privacy: Should This Detail Be Public?

Look for customer names, email addresses, private messages, account details and identifiable information in screenshots. Check captions, filenames and quoted examples as well as the main text.

Use only information you are authorised to share. Removing one name may not be enough when other details still identify the person or business.

4. Permissions: Can You Use The Material?

Check where photographs, screenshots, quotations and other assets came from. Confirm the permission or licence that applies to the intended use instead of assuming that AI-generated or publicly visible means unrestricted.

For uncertain rights or specialist claims, get the appropriate review. This checklist does not replace that judgement.

5. Relevance: Does The Reader Get Something Useful?

Write the reader’s question beside the draft. Remove sections that do not help answer it or support the next step.

Could a customer act on this without asking you to explain what you meant?

Check that examples are real and approved, or clearly identified as hypothetical. Never present an invented result as a client outcome.

6. Decision: Has A Person Checked The Finished Version?

Open the preview and inspect the title, cover, body, links and call to action together. A correct draft can still become an incorrect post if the wrong image or destination is attached.

Record the version reviewed, the reviewer and any unresolved issue. If an issue matters to the reader’s decision, keep the item unpublished until it is resolved.

Run Your Final Review

Tick each check only after reviewing the finished draft. The result records your progress; it does not verify the content for you.

When This Is Not Enough

For specialist or consequential claims, involve someone qualified to review them. This checklist organises an editorial review; it cannot provide that expertise.

For example, if a draft includes a delivery promise, compare it with the service you actually offer. If the promise is wrong, correct the wording and check the finished version again before marking facts as checked.

Make A Clear Publishing Decision

Choose one finished draft and run the checks now. Record what you reviewed, resolve the outstanding issues and name the person responsible for the final decision.

If a check is missing, hold the draft. If the content needs changes, revise it and review the affected parts again. Once the review is complete, make a deliberate publishing decision rather than treating six ticks as automatic approval.

Keep the record with the version you checked. That gives your next review a clear starting point and helps you avoid repeating the same mistakes.